One Million Moms Targets the GAP for Gay Advertising

One Million Moms (which should really re-think its name being as there are less than 50,000 members) is at it again.  Perhaps they are slow learners.  After their protest of JC Penney’s decision to hire lesbian comedian Ellen DeGeneres as their spokesperson backfired, you’d think they would have figured out that they are wasting their time.  Nope.

The under-enlightened group, which calls itself “a project of the American Family Association (AFA),” has been designated as a hate group by the Southern Poverty Law Center (SPLC).   This time around, the moms are calling for a boycott of The Gap and urging the clothing retailer to discontinue its “Be Bright, Be One” campaign.  Why?  Because The Gap advertised on a Los Angeles billboard using the image of two men sharing a tee shirt:

Get over it, moms!  The Gap doesn’t just sell its wares to your little families, it sells them to gay folks as well.  Honestly, what is the point of flipping out over this?  Other than to look foolish.  Speaking of foolishness, here’s an excerpt of their latest anti-gay rhetoric:

In Los Angeles, CA, GAP has a billboard located downtown that reads: “GAP- BE BRIGHT- BE ONE” with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. “BE ONE” is in large letters which emphasizes the same-sex relationship.

GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.

Christians should urge for the removal of GAP’s offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the “Be One” ad campaign elsewhere including store-front posters, its website, and in print magazine ads.

Do me a favor, dear readers … let The Gap know you won’t be boycotting them for including a couple of gay guys in their advertising campaign.  Thank them for the inclusion and let them know you will continue to support their efforts.  In addition to The Gap, the company also owns Banana Republic, Old Navy, Piperlime, and Athleta.

Here is the contact information for Gap Inc.’s global headquarters:

Gap Inc.
2 Folsom St.
San Francisco, CA 94105
650-952-4400

By the way, the moms parent organization, American Family Association, is boycotting Home Depot for supporting ‘the homosexual agenda.”    Wow.   You really must enjoy that irony!

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Disclaimer: The information, comments and links posted on the blog do not constitute legal advice. I will not respond to any specific legal questions in the comments section of this blog.  Read my entire disclaimer.

copyright 2012 Irene C. Olszewski, Esq.

2 comments on “One Million Moms Targets the GAP for Gay Advertising

  1. Andy says:

    Wait…how do we know they’re gay? Maybe they’re brothers, play on the same sports team or old military buddies….

    • Irene C. Olszewski, Esq. says:

      Exactly. But that’s how such groups over-react and cause issues that need not exist!

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